Your marketing stack is broken.
Your automations are outdated.
And AI can't fix what it can't see.
Tesseron Marketing helps businesses get their marketing operations, technology, and ecommerce infrastructure working the way they were supposed to — so your AI tools actually have something solid to work with.
Nobody's talking about the real problem.
Every company is adding AI tools. Fewer are fixing the foundation those tools run on.
Your CRM has duplicate contacts. Your automation flows trigger on conditions that no longer exist. Your product pages aren't structured in a way AI shopping agents can read. Your brand positioning document is a PDF from 2019 that nobody references anymore.
AI can generate content at scale. It cannot audit what's broken. It cannot wire your systems together. It cannot decide who you are as a brand. And it cannot navigate Canadian customs law.
That's the gap we fill.
What happens when you don't fix it.
Industry numbers — not hypotheticals.
MarTech & Integration
- 80% of MarTech implementations fail to deliver their promised value (Gartner, 2024)
- The average company uses 5+ marketing tools — but only 33% of those tools are actively utilized
- Poor personalization and data disconnects cost US organizations an estimated $756 billion in a single year
- Companies that take a data-centered approach to marketing see 15–20% higher ROI
AI Search & GEO
- 60% of all Google searches now end without a single click to any website (Bain & Company, 2025)
- Organic Google search traffic dropped 33% globally between Nov 2024 and Nov 2025 (Chartbeat)
- When an AI Overview appears, even the #1 ranked page sees 34.5% fewer clicks
- Visitors from AI-generated answers convert at 4.4× the rate of traditional organic visitors
- Early GEO adopters are discovered up to 10× faster by generative engines than SEO-only competitors
Marketing Operations
- 71.7% of AI implementation failures trace back to knowledge gaps — not the technology (McKinsey / Marketing AI Institute, 2025)
- Only 28% of B2B marketers say they have the technology they actually need
- 48% of B2B marketers cite technology issues as their single biggest challenge
- The companies that will win are not the ones with the most AI tools — they're the ones who fixed their foundations first.
Seven services. All of them the work AI can't do for you.
We don't do everything. We do the specific, complex, experience-dependent work that most in-house teams don't have time for — and that AI tools alone can't execute.
MarTech Stack Setup & Integration
Your tools should talk to each other. Most don't.
Marketing Operations Audit & Cleanup
Three years of automation debt, cleaned up.
Ecommerce Data Architecture & AI-Readiness
Your products need to be findable by AI agents, not just Google.
GEO — Generative Engine Optimization
SEO got you on Google. GEO gets you inside AI answers.
Cross-Border Ecommerce Operations (Canada–US)
A documented process for selling into the US without customs surprises.
Brand Strategy & Positioning
AI can write your content. It can't decide who you are.
AI Workflow & Agentic Marketing Design
We design the operating model so your team's AI usage becomes a system, not improvisation.
Traditional agencies are optimized for the wrong thing.
Most are built for ongoing content production and campaign management. That's not what most growing companies need right now.
What you actually need
- Someone who can come in, assess what's broken, fix it, and hand it back
- Documented systems your team can own and maintain
- No 12-month retainer commitment before anything gets built
- Specialist knowledge in areas that generalist agencies don't cover well
What you get with Tesseron
- A small, senior team with contractor specialists brought in per project
- Every engagement starts with a paid discovery audit — a real deliverable, not a free sales call. Audit fee is credited if you proceed.
- No fluff. No junior account managers. No decks that gather dust.
A Vancouver team that's been inside the problems you're dealing with.
Tesseron Marketing is a Vancouver-based marketing operations and ecommerce consultancy working with small and mid-size businesses across Canada and the United States.
We come from the industry — not just the agency side. Our principals have worked across ecommerce, import/export trade, marketing technology, brand strategy, and cross-border operations. We've built stacks, cleaned them up, designed automation workflows, and navigated the Canada–US customs environment for real businesses with real inventory.
We work as a small agency with a contractor network. When your project needs a specialist — a schema markup developer, a brand strategist, a customs documentation expert — we bring in the right person. You deal with one point of contact. We coordinate the team.
We're based in Vancouver, BC. We work with clients across Canada and the United States.
Every engagement starts with a paid discovery audit.
You get a real deliverable — a gap analysis, a health scorecard, or a strategy brief — within 3–5 business days. If you proceed to the full project, the audit fee is credited toward your total.
No commitment. No fluff. Just a clear picture of what needs to be done.