Seven services.
All of them the work AI can't do for you.
Tesseron Marketing focuses on the gaps that growing Canadian businesses hit when their marketing, technology, and operations haven't kept up with their ambitions. Every engagement starts with a paid discovery audit — a real deliverable, not a free sales pitch.
Three steps. No surprises.
Step 01
Paid Discovery Audit
from $1,200 CAD · delivered in 3–5 business days
A fixed-fee assessment that gives you a real deliverable: an audit report, gap analysis, or strategy brief. If you proceed to the full project within 30 days, this fee is credited in full.
Step 02
Fixed Project
scoped and priced upfront · 50% deposit to start
Implementation with defined deliverables, timeline, and a written scope of work before anything begins. You know exactly what you're getting and what it costs.
Step 03
Monthly Retainer
offered after project completion · 3-month minimum
Light ongoing support: monitoring, optimizations, updates. Typically 4–8 hours/month. Retainers are offered after a completed project — not as a cold entry point.
Fixed-scope work that delivers results.
Each service includes a paid discovery audit, defined deliverables, and transparent pricing.
MarTech Stack Setup & Integration
Your tools should talk to each other. Most don't.
We audit your current marketing technology stack, identify integration gaps, and set up proper data flows between your CRM, email platform, analytics, and automation tools.
What's included:
- Current MarTech stack audit and gap analysis
- Integration roadmap and priority matrix
- Core integrations set up (CRM ↔ Email ↔ Analytics)
- Data flow documentation and team training
Marketing Operations Audit & Cleanup
Three years of automation debt, cleaned up.
We audit your marketing operations, clean up broken automations, consolidate duplicate data, and rebuild your processes for efficiency and scalability.
What's included:
- Complete marketing operations audit
- Automation flow mapping and cleanup
- Data deduplication and segmentation
- Process documentation and optimization
Ecommerce Data Architecture & AI-Readiness
Your products need to be findable by AI agents, not just Google.
We structure your product data, implement schema markup, and optimize your catalog for both traditional SEO and emerging AI shopping agents.
What's included:
- Product data architecture audit
- Schema markup implementation
- AI shopping agent optimization
- Catalog feed optimization and testing
GEO — Generative Engine Optimization
SEO got you on Google. GEO gets you inside AI answers.
We restructure your content and brand presence so that AI systems — ChatGPT, Perplexity, Google AI Overviews, Gemini — cite your business when a prospect asks a question you should be answering.
What's included:
- GEO baseline audit: how AI engines currently represent your brand
- Content restructuring for citation-readiness (entity clarity, authority signals)
- Brand mention monitoring across ChatGPT, Perplexity, and AI Overviews
- Structured data and llms.txt implementation where applicable
Cross-Border Ecommerce Operations (Canada–US)
A documented process for selling into the US without customs surprises.
We build the operational infrastructure for Canadian businesses selling into the US (or vice versa): customs documentation, HS classification, landed cost modelling, and a carrier setup that won't blindside your customers with duties at the door.
What's included:
- Cross-border operations audit: current gaps and compliance exposure
- HS code classification and CUSMA/USMCA trade agreement review
- Landed cost model and duties/taxes communication strategy
- Carrier selection, documentation workflow, and returns process design
Brand Strategy & Positioning
AI can write your content. It can't decide who you are.
We define or sharpen your brand's market position, messaging architecture, and ICP so that every piece of content — AI-generated or human-written — is building toward the same thing.
What's included:
- Brand audit: current perception, competitive positioning, messaging gaps
- Positioning statement and messaging framework (by audience segment)
- Ideal Customer Profile definition with behavioural and firmographic detail
- Brand voice guide and content principles document for team use
AI Workflow & Agentic Marketing Design
We design the operating model so your team's AI usage becomes a system, not improvisation.
We map your current marketing workflows, identify where AI agents can be embedded reliably, and design the handoffs, guardrails, and quality controls that turn ad-hoc AI use into a repeatable operating system.
What's included:
- AI workflow audit: current tool usage, manual bottlenecks, and risk areas
- Agentic workflow architecture (tools, triggers, human handoffs, approval gates)
- Prompt library and reusable template development for your core use cases
- Implementation support and team enablement session
Ready to fix your foundation?
Every engagement starts with a paid discovery audit. You get a real deliverable within 3–5 business days.